Lord + Taylor | Production and Graphic Designer | April 2019 - Feb 2020

At Lord + Taylor, I was instrumental in designing and producing a wide variety of high-impact creative assets across diverse platforms. My responsibilities spanned conceptualizing and executing on-site events, digital campaigns, marketing and PR initiatives, as well as developing compelling designs for mobile, social, and email channels.

In my graphic designer capacity, I focused on creating engaging digital advertisements that captured brand essence. Concurrently, as a production designer, I meticulously ensured the quality, consistency, and brand alignment of all designs, serving as the critical final checkpoint before handing off assets to the production team. This dual role allowed me to contribute comprehensively to successful marketing efforts from initial concept to flawless execution.

Email Design

Digital Display

My Role | Graphic and Production Designer
Oversaw Designs | Courtney Italia + Dennis Yu
Creative Director | Brooke England
Photo Direction | Jennifer Gonzales